Sholi Releases Debut Full-Length, Plays Noise Pop and SXSW

For the past year or so, Sholi has brought us endless news and exciting occurrences, mostly in the form of tidbits – signing to a new record label, releasing a 3-song EP and other singles, touring with Iron and Wine, helping out with the Obama campaign, etc. The latest is so far the pinnacle – their debut, self-titled full length breaks today, Feb. 17, on Touch and Go/Quarterstick Records. The band will celebrate their record release during Noise Pop, next Sat., Feb. 28 at Bottom of the Hill.

The album was produced by Deerhoof’s Greg Saunier at New, Improved Studios in Oakland. Dusted Magazine described Sholi in terms of “indie rock truisms, a la the Walkmen, and a traditional side to handle the ethnic material like Morricone might have, with a lot of instrumental flash and a noble, heads-up presence.” You can still download their free, 3-track digital EP, Dreams Before People (as a zip file), of which the title track is simply breathtaking.

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Sholi – “Dreams Before People” (acoustic) from the Dreams Before People EP

You can purchase the record from Touch and Go’s website. The record release show will also include The Dead Trees (Portland), Everest (LA) and Jake Mann. The show starts at 9pm and costs $12. Sholi will also be playing The Bay Area Takeover at SXSW in Austin, as well as a Touch and Go Records Showcase.